Beer Festivals

A much anticipated diary date, our annual Hail the Ale Beer Festivals take place on the day of the Club Awards. Designed as an intimate networking event, real business is done here – and that’s what we’re all about. Clubs and regional brewers sample ales, discuss cellarmanship and work together to find the right style of ales for members. Local publicans and licensees also attend the event, creating greater interaction and opportunities for all attendees. Watch out for more Beer Festivals – coming to a venue near you (probably!).

Thanks to the success of our Beer Festivals, we have now extended the festival to include sampling activities from other categories. This is a unique and effective sales opportunity, whatever the level of investment - from shell stands to pop up banners, and from presentations to hands on sessions, all things are possible(something of a motto for us, and a modus operandi to boot).

Ask the Experts - Live!

Our very wn trade shows, where our audience of clubs and pubs are greeted bybusiness parters who are experts in their field. Infomal networking events, they provide the perfect forum to review business practices, pick up new ideas and seek expert advice.

Bar Weeks

Bar Weeks were launched to celebrate the vibrant bar cultures offered by cities all over the UK. Drinks brands worked alongside us and the venues to showcase a city’s best premium bars, offering a series of consumer-driven drinks promotions in an inimitable festival to celebrate great nights out. Press and radio partners guaranteed extensive promotional coverage and we organised live entertainment, bands and DJ sets at participating venues throughout the week



The infamous ACP parties bring together everybody of note in an industry for a night of social fun and enjoyment. Great venues, great drinks and great entertainment with friends, colleagues and business partners mean our parties are not to be missed! For suppliers,opportunities to provide an exclusive drink, nibbles or goodie bags can ensure that a brand has exclusive standout in front of the people that matter - and in a cracking and memorable environment. All night (and probably early morning too!).

Clubhouse Classic

A golf magazine would not be complete without a golf tournament. And to stir up rivalry amongst entrants to the CLUBHOUSE Awards, the CLUBHOUSE Classic tees off on the morning of the event, with around 100 golf club representatives competing alongside sponsors and indusrtyt supporters, offering the opportunity for both parties to network for an entire day, in both formal and informal environments.

MasterCLASS Training

ACP has worked with numerous brands to coordinate and deliverinteractive training session for bartenders on specific drink categories. Delivering key messages and training to bartenders, we took on all elements of organisation and marketing. Categories covered included whisky, Cognac / Armagnac, Tequila, Rum, Gin, Vodka, Cachaça and Speciality Spirits Purees & Fruit Juices